The other day I came across a blog that is geared towards Greeks. On the blog site there is a variety of different posts that are categorized to help those who are in Greek Life to read what they find helpful or most interesting. What I found the most interesting was a post about public relations tips that can be useful to promote your sorority or fraternity. The top five tips were:
1. Respect Your Brand
2. Facebook is not the "know all end all"
3. Engage, Engage, Engage
4. Get on Twitter
5. Involve your alumni
After reading over how each of these tips can be useful, it made me realize how public relations can be extremely important when it comes to promoting and maintaining relationships with the community, alumni, parents, and other greeks. It is so simple to use public relations and yet I feel like sometimes as members of a sorority we overlook it. So many people are now using the internet and are getting caught up in the social media craze. It is important to be up to date with everything that is new and meet the needs of the latest demands. Twitter, for instance, is huge. For my sorority, I run the Twitter page and try to follow other chapters and sororities and fraternities so my chapter and myself can stay updated on what is going on in the Greek community. It is a lot like blogging, but in a smaller form. It is quick and to the point and can easy inform anyone on what's going on and what to look forward too. Also, the tip on respecting your brand really sticks with me. When joining a sorority or fraternity ultimately you are joining a brand and it is your job to promote it so it is important to make sure that everything correlates so people understand who you are and what you are.
The blog goes into more detail about each tip and if it all interested visit the website: http://www.blog.webgreek.com/2011/03/five-pr-tips-for-greeks/
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