Over the weekend as I watching television I noticed a new commercial that Lysol is running. The commercial focused on a new campaign that is called, "Mission For Health". This campaign is targeting mothers, schools, and disaster relief efforts. Health is clearly very important and extending their efforts to beyond just the normal household they are hoping to create a nationwide brand that can do more than just that. They want to focus on the bigger picture. With this latest campaign, the Lysol website provides tips and information for mothers, schools, and disaster relief workers about how to better the health of the environment around them and educate others about it too.
For mothers, the website gives helpful health tips and information to prepare for the arrival of newborns and the future of their babies after they are home from the hospital. For schools, Lysol is striving to improve attendance and educate students on better health through a new program called, The Blue Ribbon School Attendance Challenge. For disaster relief efforts, a donation is being made by Lysol to provide families who have been struck by a disaster and trying to aid them in anyway that they can.
As a Public Relations major, I have noticed that I tend to pick out the advertisements that aren't solely focused on selling a product, but an idea. It is important to public relations to focus on social responsibility and campaigning these ideas such as Lysol's Mission For Health to people so they understand the importance that their product may offer and how they can participate in the efforts. I thought this campaign will be very affective because I know that I use Lysol frequently in my dorm room. In college you live so closely to so many other people that germs spread fast and so Lysol is a necessity in order to prevent from spreading germs or getting sick.
For more information about the Lysol's Mission For Health campaign visit their website:
http://www.lysol.com/mission-for-health
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